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Planning Your
Internet Marketing Strategy Ralph
shows you step-by-step how to build an ebusiness marketing
plan that will focus your efforts and generate the sales you
crave - fast! |
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The Big Red Fez: How To
Make Any Web Site Better In this
supremely practical, cut-to-the-chase book, Godin identifies
what it takes to create web sites that satisfy visitors and
keep them coming back for more. He uses real-life examples
to illustrate the essential truths and ridiculous fictions
about how a web site should work. Packed with his inimitable
wisdom and compelling hands-on applications, The Big Red Fez
is a must-have tool for anyone working on the web. |
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Make Your Small Business
Website Work: Easy Answers to Content, Navigation, and Design
Small companies with and without
websites struggle with 2 main design issues: What should be
on my website and how do I organize and build it? This book
provides answers to these questions and specifically addresses
the fact that although a website is not for every company,
it can be a cost-effective tool for small companies who do
not have a big marketing budget or large distribution networks.
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Max Hits: Building and
Promoting Successful Websites Max
Hits proves that you don't need big budgets or the latest
technology to produce a successful site. Readers can discover
how to benefit from research and planning, and learn the practical
processes of design, navigation and content management. Successful
web sites aren't just built: they have to be actively promoted
and marketed. Max Hits shows you how. |
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Designing Easy-to-use
Web Sites: A Hands-on Approach to Structuring Successful Websites
This book shows how to design websites
that are easy to use, enjoyable to use, that deliver high-quality
information, that successfully meet business targets and generate
return customers. It details how and why some Websites fail,
and methods for ensuring a quality website that is well-maintained. |
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Son of Web Pages That
Suck: Learn Good Design by Looking at Bad Design From
Vincent Flanders, co-author of the best-selling Web Pages
That Suck, comes an all-new, irreverent look at the web's
worst. You will enjoy reading Flander's take on the many mistakes
that undermine some of the best-known sites on the web.
Son of Web Pages That Suck also features
a CD packed with great utilities to help you design, test,
and manage your site, plus links for web-based resources discussed
in the book. |
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