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The Collector's Marketing Resource Center provides creative solutions for successful websites
Website Promotion Resources
Resources to bring visitors and buyers to your website.
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How To Optimize Your Website - Before you spend money on ads, make sure your website is optimized.  Free traffic from the search engines is your goal.
The Periodic Table Of SEO Success Factors
Search Engine Land's Periodic Table Of SEO Success Factors is a very useful guide to optimization. "The table is designed to help publishers focus on the most important areas that have the broadest impact on rankings and search engine visibility. If you’re new to SEO, it’s a framework on where to begin. If you’re experienced in SEO, it’s a reminder of what’s most important."
List your website in the Bing Search Engine
Don't forget Bing. They offer many of the same services as Google, including Bing Places For Business.
Promote your website with Google AdWords
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Promote your business with Google places
Engage with customers on Google for free. With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Google Shopping
Reach hundreds of millions of people who do shopping related searches on Google each day.
Promote your website on Facebook
Have you heard of Facebook?  It's a social network.

Setting up a Facebook account for your business or website is a great way to connect and interact with your customers. They also offer very targetable ads.

Promote your website on all Social Media, especially local ones.
Promote your website with auctions on ebay.
Have you tried selling items on ebay to promote your site? You may be able to get some auction shoppers into your website with your listing. You can get all kinds of information on a successful auction on ebay's Selling Resources Page.
Promote your website with a video on You Tube
Have you ever considered making a video to promote your website? Videos show up in the search results, and the search engines all have a special video search.
Email Marketing is a very effective way of promoting your website. I've read lots of email newsletters from people who use Constant Contact. They always look really sharp. People spend a lot of their time in their inbox. That may be the best place to reach them.
Find help building your website at fiverr
You can find all kinds of website promotion experts at fiverr starting at $5.