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The Collector's Marketing Resource Center provides creative solutions for successful websites
Website Promotion Resources
Resources to bring visitors and buyers to your website.
How To Optimize Your Website - Before you spend money on ads, make sure your website is optimized.  Free traffic from the search engines is your goal.
Promote your website with Google AdWords
Google AdWords is a Pay-Per-Click program where you can create your own ads.  You only have to pay when someone clicks on your ad.

Your ads appear in on the search results pages and on websites that use AdSense.  You bid on keywords.  The more popular the keyword, the more your clicks cost.

Promote your business with Google places
If you have a store, this free service is a great deal.  Your store will show up on Google Maps, no matter what people search for to get that map.  You get a web page too, where you can add a detailed description and add pictures.
Google Shopping
This used to be a great free tool from Google, but now they make you pay.  You just have to enter in your product description and picture, and it shows up in the Google Shopping search results pages.
Promote your website on Google plus
Google+ is Google's social network.   Their aim is to make sharing on the web more like sharing in real life.  I think that if you have a Google+ account set up for your website you will naturally show up at least a little better in the search results.

You put a Google+ button on your site, and when someone likes your content, they can click on it.

Promote your website with the Yahoo Bing Network
Don't forget about the other search engines.  Yahoo! and Bing have joined forces to compete with Google and offer pay-per-click ads too.

In addition to Yahoo! and Microsoft Core Search sites, the Yahoo! Bing Network represents a large network of partner sites.
Promote your website on Facebook
Have you heard of Facebook?  It's a social network.

Setting up a Facebook account for your business or website is a great way to connect and interact with your customers. They also offer very targetable ads.

Promote your website with auctions on ebay.
Have you tried selling items on ebay to promote your site? You may be able to get some auction shoppers into your website with your listing. You can get all kinds of information on a successful auction on ebay's Selling Resources Page.
Promote your website with a video on You Tube
Have you ever considered making a video to promote your website? Videos show up in the search results, and the search engines all have a special video search.
Emails for Small Business with Constant Contact
Email Marketing is a very effective way of promoting your website. I've read lots of email newsletters from people who use Constant Contact. They always look really sharp.  It's still up to you to provide the content.

People spend a lot of their time in their inbox.  That may be the best place to reach them.