These books will help you improve your online copywriting skills.
Net Words: Creating High-Impact Online Copy
With the help of dozens of examples of successful and unsuccessful online copywriting, author Nick Usborne shows readers how to harness the power of the written word for the web. This book explains how you should develop a distinctive online "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Your online copy must persuade - it’s integral to getting your visitors to register, subscribe and yes, even buy from you. It’s writing that must earn its keep. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
The Web has developed its own set of rules and attitudes for copywriting. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. This book covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
You can make money with your online writing, and make a difference. This book will show you how.
Writing Online for Profit and Purpose is not just about how you can make money with your writing because beyond the idea of profit there has to be purpose.
Profit is great. You have to profit if you want to make a living as writer. But if you are going to create sustainable income then your writing must fulfill some purpose – for you and your readers. Sustainable income is income that you create in a way that makes you happy so you can sustain it over the long haul. This book will you you the information and tools you need to develop the skills necessary to succeed with your online writing.
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today.
Thoroughly revised, the third edition of "Web Copy That Sells " gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more.
Proven and practical, "Web Copy That Sells " shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"... and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.