With the help of dozens of examples of successful and unsuccessful online copywriting, author Nick Usborne shows readers how to harness the power of the written word for the web. This book explains how you should develop a distinctive online "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Your online copy must persuade - it’s integral to getting your visitors to register, subscribe and yes, even buy from you. It’s writing that must earn its keep. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

The Web has developed its own set of rules and attitudes for copywriting. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. This book covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business copywriting. This fun and practical book is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible - all the necessary ingredients for a heavily trafficked, highly profitable web site.

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Companies selling products and services online need to promote their wares with engaging copywriting that grabs visitor's attention and compels them to buy. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach in this valuable book.

Web professionals know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content.